雅思寫(xiě)作滿分范文關(guān)于廣告利與弊
雅思寫(xiě)作高分范文能夠讓考生有效學(xué)習(xí)遣詞造句的技巧，還能擴(kuò)展詞匯量。對(duì)于基礎(chǔ)薄弱的考生而言，背誦高分范文也是一個(gè)不錯(cuò)的選擇。除了能夠快速提高語(yǔ)法的運(yùn)用能力之外，還能積累大量的好詞好句。今天為大家?guī)?lái)廣告利與弊的雅思寫(xiě)作高分范文和解題思路。希望能夠幫助到大家。
雅思寫(xiě)作滿分范文關(guān)于廣告利與弊
雅思寫(xiě)作題目：Advertising encourages consumers to buy in quantity rather than promoting in quality. Do you agree or disagree?
雅思寫(xiě)作題目講解：
廣告出題種類兩種，一種為大范圍的(易寫(xiě))，如廣告的好與壞;一種為考察細(xì)節(jié)的(難寫(xiě))，如來(lái)自競(jìng)爭(zhēng)公司的廣告對(duì)消費(fèi)者的影響，而此次考試屬于后者。所以大家要加強(qiáng)審題練習(xí)。
雅思寫(xiě)作范文：
To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.
你在多大程度上同意或不同意下面的說(shuō)法?廣告通常鼓勵(lì)消費(fèi)者大量購(gòu)買產(chǎn)品或服務(wù)，而不是提高其質(zhì)量。給出你回答的理由，并舉出任何來(lái)自你自己的知識(shí)或經(jīng)驗(yàn)的例子。
Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.
廣告是貿(mào)易的生命，因?yàn)楣?yīng)商想大量銷售商品;然而，每個(gè)廣告的成功與否最終取決于產(chǎn)品或服務(wù)的質(zhì)量。可以說(shuō)，一個(gè)糟糕的投資是追求數(shù)量而不是質(zhì)量，而沒(méi)有意識(shí)到消費(fèi)者正在更加小心他們的錢包，特別是現(xiàn)在經(jīng)濟(jì)不景氣。雖然質(zhì)量聽(tīng)起來(lái)很難定義，但重要的是質(zhì)量而不是數(shù)量。
The greatest thing to be achieved in advertising is believably, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad.
廣告所能達(dá)到的最大成就是可信性，沒(méi)有比產(chǎn)品本身更可信的東西了。所以，廣告中最有力的因素是事實(shí)，而不是半謊言。例如，一場(chǎng)大規(guī)模的廣告活動(dòng)會(huì)使一個(gè)糟糕的產(chǎn)品更快地失敗，因?yàn)樗隙〞?huì)讓更多的人知道它是壞的。
Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal.
雖然廣告是鼓勵(lì)大眾消費(fèi)最有效的方法，特別是如果商品便宜且毫無(wú)價(jià)值的話，但人們?cè)谕舻蛢r(jià)的甜蜜之后很久就會(huì)記住質(zhì)量差的苦澀。在某種程度上，質(zhì)量就像烹飪，你不能偽造好質(zhì)量比你可以假裝一頓美餐。
In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.
總之，僅僅因?yàn)橘|(zhì)量比數(shù)量更重要，并不意味著廣告在影響公眾心態(tài)方面沒(méi)有起到?jīng)Q定性的作用。關(guān)鍵是，消費(fèi)者現(xiàn)在在消費(fèi)行為上變得更加謹(jǐn)慎，因此不再像以前那樣精打細(xì)算、質(zhì)量愚蠢。無(wú)論如何，供應(yīng)商應(yīng)該繼續(xù)投資于為他們的優(yōu)質(zhì)產(chǎn)品做廣告，因?yàn)槿绻麄兺Ｖ棺鰪V告以節(jié)省金錢，那就像停止做鐘表以節(jié)省時(shí)間一樣愚蠢。
雅思寫(xiě)作范文：廣告利弊
TOPIC Advertising is having a bigger influence on our daily lives. Some people believe the negative effects of advertising outweigh the positive effects. What’s your opinion?
我簡(jiǎn)單地審了一下題，馬上確定寫(xiě)作思路為introduction一段，positive一段，negative一段，最后一段寫(xiě)出自己的選擇。由于”effects”是復(fù)數(shù),所以每段須有兩個(gè)ideas。開(kāi)始覺(jué)得沒(méi)啥ideas,沒(méi)關(guān)系，邊寫(xiě)introduction邊構(gòu)思，這時(shí)候只過(guò)了不到兩分鐘，我就下筆了。
Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows. (introduction: 54 words)
We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.
(body1: 124 words)
However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.
(body2------ 82 words)
After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and education.
( 56 words ----總共 316 words)
在整個(gè)寫(xiě)作過(guò)程，我有意識(shí)地應(yīng)用了下列技巧：
1. 多變表達(dá)。如除positive and negative我用了merits and defects， good and bad ，pros and cons。 而advantages and disadvantages來(lái)不及用上;還有，advertising=ads=advertisements=commercials， commodity=goods=product=item 等等。
2. 盡量使用長(zhǎng)句，由大量采用過(guò)去分詞短語(yǔ)及現(xiàn)在分詞短語(yǔ)修飾名詞來(lái)實(shí)現(xiàn)，從句也不少;
3. 舉出最少一個(gè)實(shí)例，不講任何空話，不含任何與考題無(wú)關(guān)的內(nèi)容;
4. 注意名詞的數(shù)及謂語(yǔ)的時(shí)態(tài);
5. 用情態(tài)動(dòng)詞及程度副詞來(lái)把握語(yǔ)氣;
6. 最后采取歸納法，并對(duì)negative effects提出solutions。
雅思寫(xiě)作最新范文—廣告的利弊
Customers are faced with increasing amounts of advertising due to the competition among companies. To what extent do you think consumers are influenced by advertisements? And what measures can be taken to protect their interests?
作文：
Recently, I found on the internet that advertisements are regarded as another term of pollution to the public. However, hardly could anyone imagine the world it as it certainly brings huge amount of merits. As far as I could tell, the amount of pros that advertising has brought to people has far exceeded its cons.
In the first instance, advertising is the sales gimmick to Oligopolies. In such sort of market, firms complete with each other to gain the market shares. However, they will be reluctant to increase or lower their price because the information is interdependent and consumers have got tones of other substitutes. Therefore, the only way to promote their sales will be through advertising. Some consumers, on the other hands, do find such information useful while choosing what to buy. There is a common sense in it: hardly could an inefficient and stagnant firm invest a great deal of money on investment. In addition to that, big firms are able to lay the cornerstone to provide goods and services with better quality, which might benefit the consumers.
Nevertheless , some argue that people will be easily swayed by advertisement featuring with beautiful movie stars and make irrational decisions or even buy goods on impulse especially when talking about youngsters with less consciousness and experience. This is still a rather minor problem. We can tackle this by taking some measurements. For example, to educate young people not buying goods they don’t need and maybe set a regulation of age limits on purchasing certain goods like cosmetics and high-tech products.
To conclude, advertisements in my opinion will hardly influence people’s purchasing patterns. Instead, some well-made advertisements can approve he aesthetical capability of the viewers. Although youngsters are worried in this advertising explosion century, education and recognition can prevent them from being coned to a great extent.
雅思大作文范文“廣告的利弊”
Some people think advertising may have positive economic effects, while others think it has negative effects on individuals because it will make people feel dissatisfied about what they have and who they are.
Discuss both views and give your own opinion.
一些人認(rèn)為廣告對(duì)經(jīng)濟(jì)有積極的效果，然而其他人認(rèn)為它對(duì)于個(gè)人有消極的影響，因?yàn)樗鼤?huì)讓人們對(duì)于自己所擁有的東西和自己的現(xiàn)狀不滿足。
討論雙方并給出你的觀點(diǎn)
(2017.04.22)
Sample Writing:
Nowadays, advertising is omnipresent. Be it routine happenings in our daily life. It’s strong presence is considered as a double-edged sword which means that there are positive as well as negative influences. People in favor of advertisement argue that it benefits economy at all levels, whereas those oppose to it stress on the negative influence towards individual. This essay will discuss both the beneficial and detrimental effects of adverts and conclude my opinion.
omnipresent 無(wú)處不在的
routine happenings 常規(guī)的事情
presence 存在(n.)
double-edged sword 雙刃劍
detrimental 不利的
Advertising can contribute to economic development in many ways. For enterprises, it helps increase value of products and develops brand awareness, preference and loyalty, so that sales are urged and overall cost is reduced. For the whole society, advertising can encourage companies to compete and provide new products as well as better services which result in greater vitality of the market. Also, more job opportunities are created as the demand for products and services go up because of ad.
enterprise 企業(yè)
brand awareness 品牌意識(shí)，品牌知名度
brand preference 品牌偏好
brand loyalty 品牌忠誠(chéng)度
urge 促進(jìn)，推動(dòng)
vitality 活力
On the flip side of all the great things advertising offers us, there are many negative aspects to be seen at individual level. Advertising aims to present a product in the best light possible, and the dramatization made up of catchy jingles, ideal special effects and desirable scenes lead to people’s unrealistic expectation of the product and themselves. People can not distinguish between what they want or desire for and what they really need. Powerful, visual advertising presentations compel consumers to purchase goods, services and ideas as a way to achieve emotional fulfillment and to "keep up with the Jones". What’s more, the persona in adverts is usually flawless which make people expect more than they can afford. For example, advertising communicates that men should be handsome, tall, athletic, caring husbands, thoughtful fathers at all times. These images are often unattainable.
flip side 反面
dramatization 戲劇化
catchy jingles 朗朗上口的音樂(lè)
unrealistic 不現(xiàn)實(shí)的
distinguish between … and … 區(qū)分…和…
compel 強(qiáng)迫，促使
emotional fulfillment 情感上的滿足
keep up with the Jones 和左鄰右舍攀比
persona 人設(shè)
flawless 無(wú)瑕疵的，完美的
athletic 體格健壯的
unattainable 不可達(dá)成的
With all these pros and cons of adverts to be considered, I am convinced that taking a balanced view is appropriate at present, since advertising industry is developing, and time will tell all. All we need to do now is to prevent the potential hazards from affecting people’s lives.
hazard 風(fēng)險(xiǎn)
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